Social Media Marketing Trends for Coaches, Personal Development & Wellbeing Practitioners in 2025
- Becx Batty
- Aug 13
- 4 min read
Updated: Aug 14
The demand for personal development and wellbeing has never been higher. From life coaches to mindfulness teachers, breathwork facilitators to leadership mentors, professionals in this space are uniquely placed to help people navigate life’s challenges and create lasting transformation.
But in an increasingly noisy digital world, how do you make sure your message reaches the right people - authentically and effectively?
The answer lies in understanding the latest social media marketing trends shaping your sector. In this article, we’ll explore what’s working now, backed by fresh industry news and examples, and how you can use these trends to grow your presence and connect more deeply with your audience.
Trend 1: The Rise of Micro-Community Event Leaders as Influencers
Influence is shifting. While traditional influencer marketing is still alive, the real connection—and conversion—is happening in smaller, curated communities.
Think sauna socials, morning run clubs, wellness retreats, book circles, or breathwork evenings. These spaces are attracting audiences who crave genuine belonging. Brands are increasingly partnering with micro-community leaders because they inspire trust and meaningful engagement.
If you run group sessions, retreats, or local meet-ups, you’re already in a prime position to become a micro-community influencer in your own right.
Read more on this trend: From sauna socials to run clubs: Are community event leaders the new influencers?
Trend 2: Podcast-Style and Low-Budget Video Content Wins Engagement
Not every piece of content needs studio lighting and a film crew, like Steve Bartlett! In fact, the trend is going the other way—raw, conversational, podcast-style video is outperforming polished productions on TikTok, YouTube, and Instagram.
For coaches and wellbeing professionals, this is great news. You can:
Record snippets from your sessions (with permission)
Share quick tips from your phone
Post client Q&As in short video format
The key is relatability. Viewers want to feel like they’re having a conversation, not being “talked at.”
Trend 3: Authentic Brand Ambassadors Over Traditional Influencers
Influencer fatigue is real. Audiences are increasingly sceptical of heavily sponsored content, and engagement is dropping when it feels inauthentic.
That’s why brand ambassadors—real people who genuinely believe in your work—are proving far more effective. They’re often past clients, peers, or community members who naturally talk about you because they’ve experienced your value first-hand.
For you, this could mean:
Building a referral or ambassador programme
Offering incentives for introductions
Highlighting these advocates on your channels
Trend 4: The Power of User-Generated Content (UGC)
UGC has been around for years, but in 2025 it’s being used more strategically—especially in wellbeing and coaching. When clients share their experiences, transformations, or testimonials, it builds instant credibility.
Paid UGC is also growing—where creators are commissioned to produce relatable, authentic content for you to post on your own channels. This can be a smart option if you want fresh content without doing all the filming yourself.
Learn more: User Generated Content
Trend 5: AI-Augmented, Personalised Coaching Content
Artificial intelligence is no longer a “future” tool—it’s here, and it can be a coach’s best friend. The most successful wellness professionals are using AI to:
Generate tailored content ideas
Personalise email marketing
Streamline admin and scheduling
The important thing? Keep your unique voice front and centre. AI should enhance your authenticity, not replace it.
Research reference: https://arxiv.org/abs/2502.14632
AI should enhance your authenticity, not replace it.
Trend 6: A Growing Market—And a Growing Opportunity (UK Focus)
The UK personal development market is on a clear upward trajectory. In 2024, it generated approximately £2.38 billion and is projected to reach £3.41 billion by 2030, growing at a healthy CAGR of 6.3% between 2025 and 2030. Personal coaching and training already lead the revenue share, while self-help books are emerging as the fastest-growing segment.
To put that in perspective, the UK represented 6.2% of the global personal development market in 2024.
Europe-wide, the personal development market is expanding too—forecast to grow at a 5.2% CAGR over the period 2025–2032. The UK specifically is expected to grow slightly slower than the European average, at around 4.4% CAGR.
In the global context, the personal development sector was valued at £38.41 billion in 2024, with an expected rise to £53.34 billion by 2030, achieving a 5.7% CAGR.
Health coaching is another growth hotspot in the UK—not just within the private coaching sector but within public healthcare. The NHS has dramatically scaled its health coaching programme from 60 coaches in 2020 to over 1,135 in 2025, aiming to improve patient outcomes and reduce emergency admissions by more than £2 billion annually.
Sources:
How to Put These Trends Into Action
Host or join micro-community events and document the experience.
Repurpose your coaching into short, podcast-style clips for social.
Empower your happiest clients to become brand ambassadors.
Ask for testimonials and case studies you can share as UGC.
Use AI tools to create content faster, but keep your human touch.
Ride the market growth wave—your potential audience is bigger than ever, and in the UK the market is expanding steadily.
Final Note:
If you’re a coach or wellbeing professional looking to embrace these trends but feeling short on time, a Virtual Assistant who understands your sector can help you:
Plan and schedule your content
Engage with your online community
Repurpose existing material into new formats
Streamline your marketing workflow
The future is bright for coaches, personal development experts and wellbeing practitioners - but only if your audience can find and connect with you. With the right strategy, 2025 could be the year your digital presence truly reflects the transformation you offer.
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